“Tasty and that’s it.” Pseudo-McDonald’s reopens in russia

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The closed restaurants of the fast-food chain McDonald’s, which left russia after the full-scale invasion of Ukraine, are open once again but this time under russian ownership and an awkward new name “Vkusno & tochka”, which roughly translates as “Tasty and that’s it”.

The owners of the new chain say that will try to preserve the atmosphere of McDonald’s, but the new menu will at least lack Big Mac burgers or McFlurry ice cream. The company is planning to reopen 200 restaurants in russia by the end of June and all 850 by the end of the summer.

“Our goal is that our guests do not notice a difference,” CEO Oleg Paroev said.

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